Variable Data | the secret ingredient to direct mail campaigns

Andrew Bellia July 1, 2016 Uncategorized
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Incorporate Variable Data into your Direct Mail campaign if you want to stand out from the pile of mail on your customer’s desk.

What is Variable Data? – Variable Data is a customized mail piece to each customer! Bellia uses customer information or purchase history information to tailor your message or special offer to each customer.

What is it usually used on?  – Typically these types of campaigns are used on postcardscatalogs, brochures and other marketing materials.

How does Bellia change the message on each customer mailing item? –Using our advanced software we can change text like greetings, signatures, offers, pictures, QR codes and even URL’s based on your data as it’s printing.

What can Variable Data do for me? – By customizing your mail piece you are making it personal which will:

  • Build a stronger relationship with your prospects
  • Enhance customer loyalty
  • Set you apart from your competitors
  • Allow for you to tailor your message/special offer to that exact person

Here’s an example – 

VARIABLE DATA FOR YOUR DIRECT MAIL CAMPAIGN

Would you like to learn how Variable Info can help grow your business? Contact us today!  (856) 845-2234

7 Secret Tips To Improve Your Brochures

Andrew Bellia June 24, 2016 Tags: Uncategorized
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Want to improve your brochures? Did you know that your brochure can be the most impactful marketing piece for your company? You can mail it to potential clients to introduce them to your brand, or you can leave it after a sales call to reinforce your sales pitch. Providing you with flexibility on when you want to deliver your message without having to customize it for each individual sales stage.

Today’s post is going to provide you with 7 secret tips to improve your brochures so that your design can help deliver results!

  1. Logo – make it memorable and consistent
  2. Less is more – ensure that you have a right balance between your text/photo ratio
  3. Colors – draw attention to your brochure with coordinating colors and pictures that draw the reader in.
  4. Use headlines to convey valuable information
  5. Make sure your contact information is legible
  6. Include a call to action
  7. Proofread your brochure, and then ask a friend to do the same!

At Bellia Print and Design we can help you improve your brochures so they convey vital information effectively all while ensuring that you are speaking to your audience with a bold design that is sure to impress your target audience.

At Bellia Print and Design, we offer full color, double-sided printing on Text Gloss or Matte Paper stock with various coating options and sizes to make your brochure stand out and speak to your customer with style.  You can choose to send us your creation for print or speak directly with our graphic designer to bring your ideas to life in a professional, eye-catching design.  Our state of the art printing equipment allows us to control the quality in-house, so there are no minimum order requirements, and you can get what you need fast with service and quality you can trust.

 

 

Direct Mail FAQ & Tips

Bellia Print & Design August 3, 2015 Uncategorized
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di·rect mail: a marketing method in which carefully targeted prospects are presented with custom offers for goods or services via ordinary mail.

Q: What response can I expect?

A: Response varies greatly depending on who and when you are mailing as well as the effectiveness of your mail design.  If you are mailing your own customer base you can expect better returns.  According to the Direct Marketing Association’s 2015 DMA Response Rate Report Direct mail achieves a 3.7% response rate with a house list, and a 1.0% response rate with a prospect list.1

Q: Who should I mail to?

A:  You want to target people who meet the same criteria as your best customers.  You should take your time to define your ideal customer considering demographics like age, sex, marital status, income bracket, occupation, geographical location, industry, lifestyle and hobbies.  Bellia’s team of experts can help you purchase a targeted list, saturate and entire area with Every Door Direct Mail, or cater your mailing to your house list.

Q: How much does Direct Mail cost?

A:  Direct mail cost vary based on each campaign but will typically include:

  • Postage – Bellia will help you save money by capturing bulk mail discounts even as low as .175 cents for EDDM!
  • Printing costs of the mailer
  • Design costs if needed
  • Cost to purchase targeted lists
  • Administrative costs including mailing services to sort, verify and delivery mail campaign.

FACTS!

  • A survey by the International Communications Research revealed that 73% of consumers actually prefer traditional mail over other advertising methods.2
  • In a survey by Mail Print, 70% of people said after receiving a mailer from a business they had stopped using, they renewed their relationships with them.3
  • According to the Direct Marketing Association, after receiving a mailer, 44% of people visit the brands website, 34% search for them online, 26% save it for future reference.4

TIPS for a better Mailshot:

  • Get a targeted list to save time and money while increasing your ROI.
  • Personalize your mail piece with variable data to tailor your mail directly to your prospect.
  • Use a colorful, eye-catching design to make sure your brand stands out.
  • Add incentives and value with a promotion, discount, rebate or sale.
  • Use a quality printer! With Bellia we make sure the final professional and appealing, and gets to your audience on time!

Have more questions or want to learn more?  Call us today to speak directly with a sales representative, or fill out a quote request today!

Sources:

  1. http://www.iwco.com/blog/2015/04/14/dma-response-rate-report-and-direct-mail/
  2. http://www.marketingprofs.com/articles/2014/24084/print-marketing-will-thrive-in-2014-and-beyond
  3. https://www.cmocouncil.org/facts-stats-categories.php?view=all&category=direct-marketing
  4. http://thedma.org/advance/data-driven-marketing-ideas/saturday-stat-series/

 

Endless Possibilities For Printing Big

Bellia Print & Design July 10, 2015 Uncategorized
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With Bellia’s wide-format printing capabilities we can help bring your idea to life with high quality posters, banners and more!  There are various applications for wide-format printing:

  • Signs & posters
  • Large banners
  • Window displays
  • Presentation Boards
  • Large Tradeshow Displays
  • Décor (custom printed artwork, photos, wall coverings)
  • And more!

 

Our team at Bellia is committed to the highest level of customer satisfaction by making the process easy and ensuring that your finished project is flawless.  Our large format color printers allow us to product 600-dpi, photo quality images up to 60” wide and 150 ft long.  Automatic 6 color calibration guarantees high-quality output every time. Check out more info on Posters & Signs here.

 

Graphic Design – Our expert graphic designers are eager and ready to help you create an incredible, eye-catching graphic for your next project. 

 

Call today to speak directly with one of our sales representatives.

Maximize Your Marketing Dollars!

Bellia Print & Design June 23, 2015 Tags: , , Uncategorized
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Use Digital Printing and Variable Data as part of your marketing strategy.

Welcome to the Digital Era!

With over 4 decades of printing experience we continually work hard to stay above the technology curve and offer our customers the latest in digital printing.  Why digital print?

  • Shorter Turnaround: With digital printing there are no lengthy set ups so we can get your job done fast. Our added promise: since we are printing in-house, we closely monitor the quality of your job every time!
  • Affordable: Because we save on time, we save you on high set up fees!  Choosing digital print gives you lower per costs price for most print runs, and as your quantity goes up you can save more.
  • High Quality: Today’s advances have increased the quality and accuracy of digital printers and Bellia has invested in top of the line digital printers to increase quality prints comparable to offset printing.
  • More Options: In this ever growing technology era, digital printing has evolved to offer advanced printing techniques like foil stamping, die cuts, raised printing, UV & aqueous finishes, binding options and variable data personalization.

Variable Data Personalization

By customizing your mail piece, Bellia can tailor projects to speak directly to your customer, increase interest and ensure that your mail marketing efforts are more effective!

  • Build a stronger relationship with your prospects
  • Enhance customer loyalty
  • Use customer information or purchase history to tailor your message or special offer
  • Personalize postcards, appeal mailings, and other marketing materials.
  • Using our advanced software we can change text like greetings and signatures, offers, pictures, QR codes and URL’s based on your data.

Call today to speak with a customer service representative or fill out a quote request today!

 

Bellia Printing is Growing!

Andrew Bellia June 16, 2015 Uncategorized
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We are currently looking for a qualified sales rep to call on local businesses in the New Jersey – Philadelphia Markets.  Don’t miss this great opportunity to be part of a team of fun, hardworking and family friendly individuals.

Below you’ll find a job description and summary of qualifications that we are looking for in the right candidate, but also feel free to check out our About Us section where you’ll learn more about our Mission, Culture Statement and current team members!

BELLIA NEW BUSINESS DEVELOPMENT / SALES REPRESENTATIVE

JOB DESCRIPTION:

We are looking for an outgoing and resourceful person to fulfill a business development role as part of our sales team.  This is an exciting role that gets you out of the office and has limitless potential for growth.   The ideal sales person will generate revenue by developing market potential through forecasting, lead generation, qualification, and closing sales.  We want a driven and dedicated individual who is willing to build lasting relationships with new clients.  In this role you will maintain direct contact with customers to help create strategic marketing plans using various forms of print material to reach targeted audience.

RESPONSIBILITIES INCLUDE: Read more

Why Choose Print? Print Marketing In a Digital Era

Bellia Print & Design April 10, 2015 Tags: , , , , , , Printing
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In in an era where technology is taking over it might seem like everything is going digital. Email has increased, businesses are phasing out paper receipts, and dinner reservations online are becoming more popular. Honestly, almost anything can be done online.

Well, you might be surprised to find out that despite the trend for everything to go digital, print is NOT dead. In fact, the reality is that print is a very powerful media and businesses are continuing to utilize print for marketing materials. We want to share quite a few reasons why we are sure you should choose print too! Read more

New Website Launches!

Bellia Print & Design March 30, 2015 Tags: , , , Events, Printing
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We are proud to announce the launch of our new website, www.belliaprinting.com!

This is a project we’ve been working on for quite some time and are so excited to announce.  Thank you to the following employees who worked tirelessly on the project:

  • Andrew Bellia
  • Colleen Heisler
  • Stephanie Wilson
  • Jessica Gardy
  • Paige Layton
  • Eliza Frake
  • Candace Eirich

We hope our new website provides more information to clients and is easier to use.

2014/15 Weddings by Bellia Bridal Show Bookings Announced

Bellia Print & Design September 1, 2014 Tags: , , , Events, Printing, Weddings by Bellia
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Calling all brides!

Weddings by Bellia will be participating in the following Bridal Shows this season:

  • Tuesday, September 16, 2014
    Masso’s Catering
    210 South Delsea Drive
    Glassboro, NJ 08028
  • Tuesday, October 14, 2014
    Villari’s Lakeside
    2375 Sicklerville Road
    Sicklerville, NJ 08081
  • Wednesday, October 15, 2014
    The Merion
    1301 Route 130 South
    Cinnaminson, NJ 08077
  • Sunday, November 9, 2014
    Lucien’s Manor
    81 West White Horse Pike
    Berlin, NJ 08009
  • Sunday, January 11, 2015
    63 St. Mihiel Drive
    Delran, NJ 08075
  • Wednesday, January 14, 2015
    Masso’s Catering
    210 South Delsea Drive
    Glassboro, NJ 08028 
  • Sunday, January 25, 2015
    The Merion
    1301 Route 130 South
    Cinnaminson, NJ 08077
  • Sunday, February 22, 2015
    Adelphia Restaurant
    1750 Clements Bridge Road
    Deptford, NJ 08096
  • Wednesday, February 24, 2015
    Greenview Vineland
    4049 Italia Avenue
    Vineland, NJ 08361
  • Saturday, March 7, 2015
    Deptford Mall
    1750 Deptford Center Road
    Deptford, NJ 08096
  • Sunday, March 8, 2015
    Lucien’s Manor
    81 West White Horse Pike
    Berlin, NJ 08009 

Please visit us at any of the above shows to see our new work, including Save the Dates, invitations, seating charts, and more!