Four Graphic Design Tips for Print Marketing

deanna September 28, 2016 Uncategorized
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If you handle your own graphic design in house, here are 4 graphic design tips to ensure that your artwork is print ready.

1) Image size matters- Just because an image looks clear on a computer, does not mean that it will print the same way. The ppi and dpi needed for a computer image is far lower than that needed for a printed image. If you print and blow up a digital image it’ll be pixelated and blury. Not the type of image that will convey your company’s quality and professionalism. This is probably the most important of our 4 graphic design tips.

2) You must use professional, commercial approved images- An unprofessional, blurry image would not be an accurate depiction of your businesses products and/or services. A picture definitely says 1000 words, so you want to be careful when choosing images for print. Before using it, ask yourself- does it accurately represent my brand? Would I approach a business advertised in that way? If the answer is yes, read the fine print on the image to ensure that it can be used for commercial use.

3) Colors on the screen and on paper may vary if you aren’t using the right computer settings- the colors you see on your screen may not translate exactly the same onto paper.

4) Print lines and Bleed- Depending on the size at which you are planning to print, your image may be cropped slightly. You want to make sure the important parts of your image, text, the focal point, etc., are within the print lines, but the image also needs to continue to the bleed lines or when you print, you may end up with an unwanted white space around your image.

You won’t need graphic design tips if you hire Bellia

There is a lot that goes into creating polished and professional images. In order to get the most out of your time and money, it may be more beneficial to hire an expert. At Bellia Print & Design our formally trained graphic designers specialize in the latest digital design platforms. They are experts in creating professional, print ready images, and they will work directly with you throughout the revision process to ensure that the finished product matches your company’s message. For more information on our graphic design services, visit us here.

 

5 reasons to add direct mailings to your non-profit fundraising strategy

deanna September 16, 2016 direct mail
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reasons to add direct mailings to fundraising

add direct mailings to your  fundraising efforts

There are many reasons to add direct mailings to fundraising. Many non-profits utilize the phone and internet. While it may take courage to call a donor, it doesn’t cost anything. And an email is easy to write and send. But direct mail sets you apart from the competition, and it has a longer lifespan than either of the other two options.  And although it may take a bit more time, the benefits are worth it. Especially when you have a trusted professional to guide you.

5 reasons to add direct mailings to fundraising

  1. Mailing to your house file is almost always profitable- your house file is your current donor list- those that have given to your organization in the past. If they have donated before, they are very likely to do so again as past behavior is an excellent predictor of future behavior.  
  2. Prospecting is a good way to get new, consistent donors- while mailing to your house file is a must, prospecting is also important. This is when you send a mailing to people who have never contributed to your organization. This list can be one you purchased, borrowed from a fellow non-profit, or that you compiled on your own. They are cold leads and while you may receive a smaller number of donations from this list, it is worth it because those donors will then move to your house file and donate on multiple occasions over time.
  3. Your list is money- if someone has given to your organization through mail in the past, they will most likely do so again. This is why your house file is so important. And also why you need to treat your list with respect. Don’t over-solicit by sending letters constantly, but don’t under communicate and only reach out when you want something from them. Update your donors on current happenings and events within your non-profit with a newsletter or update, send thank you letters, not just for donations, but for general support, and send out something around the holidays to let them know they’re important to you for more than their money.
  4. Stay in touch – your donors keep your non-profit going and are incredibly important. By having scheduled direct mailings, you are putting your non-profit in front of your contributors multiple times a year while informing them about the organization and letting them know what you’ve done with their gifts. People are more likely to donate again when they can see what their previous contribution has done.
  5. While it takes time to develop a strong direct mail campaign, it will bring in consistent donations over time, introduce you to new contributors, and help you to build a solid relationship with your donors. Those are incredibly important things to a non-profit, and all can be achieved through direct mail.

Once you decide to move forward with your direct mail campaign, it is important to work with a professional to make sure your mailings include everything needed to get you the greatest possible response. At Bellia Print and Design, our goal is to help you get the most of your mailing, and we can assist you with each step of the process. We will help you send a test mailing to your house file, and then work with you to create the right mailing for your prospective list. And if you don’t have a specific prospect list, we can help you source one.

  • Need More reasons to add direct mailings to fundraising?
  • Need a Quote?
  • Visit Our Website!

Direct Mail Options

deanna August 24, 2016 Tags: , direct mail, Uncategorized
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When planning a direct mail campaign it’s easy to become overwhelmed with the many direct mail options.  From locating a mailing list, designing your campaign, postal size regulations and postage specifications there are a lot of details that cannot go overlooked! Which is why at Bellia Print and Design we will gladly help you through the entire process. Our 40+ years in the industry has made us experts in managing mailing campaigns. We can advise you of the different mailing list options, have an in house designer create your mailer and even offer a large postal discount!

You can also expand your reach, find and reach your ideal customers by purchasing targeted lists, and use variable data to customize your message. And if you’re running a nonprofit, you can increase membership and fundraising by reaching prospects and maintaining a relationship with current donors.

Understand the different direct mail options

 

  • Variable Data – Make your direct campaigns stand out from the rest with personalized messaging on you mailer! With Variable Data you are able to add a name to your digital image!
  • Every Door Direct Mail (EDDM) services- EDDM is designed to help businesses market themselves to their local community or specific neighborhood/geographical areas. It’s an affordable way to expand your company’s reach without specific addresses. Use the tool on the USPS website to choose specific postal routes by searching zip codes. Once you have your routes picked out, we design, print, and deliver to every address on your selected routes. This option provides your company full saturation mailing at a highly discounted mailing rate.  By hiring Bellia to take care of this for you, you will save time, reach new customers, deliver the perfect message, and save money.
  • Targeted Mailing Lists – purchase a list that matches your demographics!

There are a lot of direct mail options, but Bellia can handle it all. Our design and marketing team has the expertise to help you create the perfect message, get your project done on time, and within your budget. By combining our high quality, in-house printing solutions and a guaranteed accurate database of listings, we ensure that your mailing will reach your target on time. Check out our website for more information about all your direct mail options.

5 reasons to use a graphic designer

deanna August 5, 2016 Uncategorized
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Why should you use a graphic designer? The goal of sales collateral is to introduce, promote, and gain exposure for your business. A poor design can do as much harm as a well-fitting professional design can enhance your company’s value and increase sales. But luckily Bellia Print and Design offers graphic design services, so that you can design and print your materials all in one place! Here are the top 5 reasons to use a professional graphic designer.

Get a Quote to Design Your Project Now

5 reasons to use a graphic designer

  1. You already have enough to do: You have a business to run and your own duties to tend to. You don’t have time to try to learn design programs. You also don’t have the skill set and knowledge of logos and marketing that a professional graphic designer does. Delegate this to a professional so it can be done correctly in a fraction of the time it would take you, while taking you away from the things you should be focusing on. Use a graphic designer to save time.
  2. It will save you money: When you own a business, time is money. Focus your time on running and growing your business- your clients, the day to day, etc. Hire a professional graphic designer to create your logo and marketing materials. They are knowledgeable about the programs available and the best one to use for the designs they have in mind for you.Use a graphic designer to save money
  3. You want your company to stand out: You want unique and professional marketing collateral to help your company to stand out, and a professional graphic designer can do that for you. They know what works and what doesn’t, and they’re up to date on current trends and what draws people in. They can create a look that both represents your company and serves as a professional and exceptional first impression. Use a graphic designer make an impression.
  4. A consistent and cohesive look: Using the same person to create your entire marketing suite will keep everything cohesive and professional. Graphic designers know which fonts to use where and will keep everything consistent throughout. Don’t try to recreate their work for other materials to “save time” or “save money”, as it will only cost you more in the long run. Use a graphic designer to create standards.
  5. Get the results you want: Sometimes it can be hard to get your thoughts onto paper. After speaking with you, a professional graphic designer will be able to put together an idea from your preferences and the things you’ve deemed important. They can take your ideas and their expertise and put together a marketing suite that will help your business achieve the goals you have for it. Use a graphic designer to get results

Bellia Print and Design has a graphic design department that specializes in the latest digital design platforms. They will work directly with you throughout the process to ensure your company’s message comes across and is the way you envisioned it. Our design team creates bold, eye-catching products that will continually impress you and your clients. Whether you need your current designs updated or completely revamped, our design team can help you! Visit our graphic design page for more information about our services and to request a free quote.

Get a Quote to Design Your Project Now

 

 

 

highest quality printing

deanna July 22, 2016 Uncategorized
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Looking for the highest quality printing then look to Bellia. At Bellia, we strive to provide our customers with exceptional products and services. While our previous Digital Printing Press helped us to do just that, we decided to invest in the latest and greatest technology-which just became available this Spring by upgrading to the Canon imagePRESS C8000VP Series Color Digital Press.

It has the highest quality printing (color) rating of any printer in the industry, is most reliable printing press available, and we are the first in the area to have it!

This new press can print up to 100, 2400×2400 dpi, letter-size images per minute on a number of different media weights. It prints in black and white and color, and thanks to the amazing resolution, it will help to bring your images to life. It also offers real-time, automatic color control and adjustments, more accurate calibration, and a stream-lined workflow thanks to the extremely powerful front-end computer. We can manage the massive variable data files even faster by processing over 100,000 pages of data per minute! That is twice as fast as our existing equipment which will allow us to provide you, our customers, with the best possible products in a shorter amount of time. It also means we can take on larger projects and have them completed much faster than before. Thanks to this new machine, and over 40 years of printing and design experience, we will be able to offer an even better experience and higher quality products you can’t get anywhere else.

Do you have a project that you’d like to bring to life? Contact us!

Top 5 Printed Items Your Business Needs

Andrew Bellia July 8, 2016 Uncategorized
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As a business, it is important to have a solid and cohesive printed items to showcase your company, products, and services. Some companies have shied away from printed collateral thanks to the rise of digital media and social networking. While digital information is easily found and accessible, actual printouts are still extremely crucial for businesses since they allow for you to brand yourself to the customer even after your meeting ends.

Here are the top 5 printed items your business needs-

  1. Business cards: These are the recipients’ introduction to you and your business. It is important for them to give pertinent information, but to also make a positive first impression. You need a professional logo and look – this is not a place to cut corners. A professional business card is a necessity when promoting yourself and your business.
  2. Letterhead and envelopes: Professional letterhead is important because it can be used for invoices, thank you notes, cover letters, etc., and exudes professionalism and stability. It should have the company logo, as well as the company name, address, phone number, and website.
  3. Brochures and flyers: Not everyone relies on the web. Some people don’t have internet access and want more than just your business card in order to get to know you and your company. A professional brochure or one page flyer could be the difference between a “maybe” and a “definitely”. You need to convey that you’re an expert in your industry and your potential client needs you in a concise and clear manner. Professional graphics and design are important here as well – a basic brochure can be a turn off, while nice graphics and professionally written bullet points can win you business.
  4. Company/product/service fact sheets: These should contain the company logo and basic company information. A company fact sheet should also have the following- the date the company was founded, the location of the headquarters and any affiliate offices, names and brief backgrounds of founders and upper-level management. Product and service fact sheets are a nice, simple way for potential clients, investors, and business partners to see what you offer.
  5. Press Kit: A professional press kit is important, not just for presenting your company to the media, but also to investors, potential clients, and professional partners. The company logo should be featured prominently and it should include a recent news release, company fact sheet, product or services fact sheet, any recent articles written about the company, a business card, and a personalized letter pitching your company, product and/or service. This is not a place to cut corners. You need a professional logo and look in order to portray yourself, and your company, in a professional manner. The use of language, images, and graphics are important and the proper use of each can have an immensely positive impact on your business.

Do you need help creating new printed items for your business? Give us a call at (856) 845-2234 or contact us on our website.

 

Variable Data | the secret ingredient to direct mail campaigns

Andrew Bellia July 1, 2016 Uncategorized
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Incorporate Variable Data into your Direct Mail campaign if you want to stand out from the pile of mail on your customer’s desk.

What is Variable Data? – Variable Data is a customized mail piece to each customer! Bellia uses customer information or purchase history information to tailor your message or special offer to each customer.

What is it usually used on?  – Typically these types of campaigns are used on postcardscatalogs, brochures and other marketing materials.

How does Bellia change the message on each customer mailing item? –Using our advanced software we can change text like greetings, signatures, offers, pictures, QR codes and even URL’s based on your data as it’s printing.

What can Variable Data do for me? – By customizing your mail piece you are making it personal which will:

  • Build a stronger relationship with your prospects
  • Enhance customer loyalty
  • Set you apart from your competitors
  • Allow for you to tailor your message/special offer to that exact person

Here’s an example – 

VARIABLE DATA FOR YOUR DIRECT MAIL CAMPAIGN

Would you like to learn how Variable Info can help grow your business? Contact us today!  (856) 845-2234

7 Secret Tips To Improve Your Brochures

Andrew Bellia June 24, 2016 Tags: Uncategorized
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Want to improve your brochures? Did you know that your brochure can be the most impactful marketing piece for your company? You can mail it to potential clients to introduce them to your brand, or you can leave it after a sales call to reinforce your sales pitch. Providing you with flexibility on when you want to deliver your message without having to customize it for each individual sales stage.

Today’s post is going to provide you with 7 secret tips to improve your brochures so that your design can help deliver results!

  1. Logo – make it memorable and consistent
  2. Less is more – ensure that you have a right balance between your text/photo ratio
  3. Colors – draw attention to your brochure with coordinating colors and pictures that draw the reader in.
  4. Use headlines to convey valuable information
  5. Make sure your contact information is legible
  6. Include a call to action
  7. Proofread your brochure, and then ask a friend to do the same!

At Bellia Print and Design we can help you improve your brochures so they convey vital information effectively all while ensuring that you are speaking to your audience with a bold design that is sure to impress your target audience.

At Bellia Print and Design, we offer full color, double-sided printing on Text Gloss or Matte Paper stock with various coating options and sizes to make your brochure stand out and speak to your customer with style.  You can choose to send us your creation for print or speak directly with our graphic designer to bring your ideas to life in a professional, eye-catching design.  Our state of the art printing equipment allows us to control the quality in-house, so there are no minimum order requirements, and you can get what you need fast with service and quality you can trust.

 

 

Direct Mail FAQ & Tips

Bellia Print & Design August 3, 2015 Uncategorized
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di·rect mail: a marketing method in which carefully targeted prospects are presented with custom offers for goods or services via ordinary mail.

Q: What response can I expect?

A: Response varies greatly depending on who and when you are mailing as well as the effectiveness of your mail design.  If you are mailing your own customer base you can expect better returns.  According to the Direct Marketing Association’s 2015 DMA Response Rate Report Direct mail achieves a 3.7% response rate with a house list, and a 1.0% response rate with a prospect list.1

Q: Who should I mail to?

A:  You want to target people who meet the same criteria as your best customers.  You should take your time to define your ideal customer considering demographics like age, sex, marital status, income bracket, occupation, geographical location, industry, lifestyle and hobbies.  Bellia’s team of experts can help you purchase a targeted list, saturate and entire area with Every Door Direct Mail, or cater your mailing to your house list.

Q: How much does Direct Mail cost?

A:  Direct mail cost vary based on each campaign but will typically include:

  • Postage – Bellia will help you save money by capturing bulk mail discounts even as low as .175 cents for EDDM!
  • Printing costs of the mailer
  • Design costs if needed
  • Cost to purchase targeted lists
  • Administrative costs including mailing services to sort, verify and delivery mail campaign.

FACTS!

  • A survey by the International Communications Research revealed that 73% of consumers actually prefer traditional mail over other advertising methods.2
  • In a survey by Mail Print, 70% of people said after receiving a mailer from a business they had stopped using, they renewed their relationships with them.3
  • According to the Direct Marketing Association, after receiving a mailer, 44% of people visit the brands website, 34% search for them online, 26% save it for future reference.4

TIPS for a better Mailshot:

  • Get a targeted list to save time and money while increasing your ROI.
  • Personalize your mail piece with variable data to tailor your mail directly to your prospect.
  • Use a colorful, eye-catching design to make sure your brand stands out.
  • Add incentives and value with a promotion, discount, rebate or sale.
  • Use a quality printer! With Bellia we make sure the final professional and appealing, and gets to your audience on time!

Have more questions or want to learn more?  Call us today to speak directly with a sales representative, or fill out a quote request today!

Sources:

  1. http://www.iwco.com/blog/2015/04/14/dma-response-rate-report-and-direct-mail/
  2. http://www.marketingprofs.com/articles/2014/24084/print-marketing-will-thrive-in-2014-and-beyond
  3. https://www.cmocouncil.org/facts-stats-categories.php?view=all&category=direct-marketing
  4. http://thedma.org/advance/data-driven-marketing-ideas/saturday-stat-series/

 

Endless Possibilities For Printing Big

Bellia Print & Design July 10, 2015 Uncategorized
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With Bellia’s wide-format printing capabilities we can help bring your idea to life with high quality posters, banners and more!  There are various applications for wide-format printing:

  • Signs & posters
  • Large banners
  • Window displays
  • Presentation Boards
  • Large Tradeshow Displays
  • Décor (custom printed artwork, photos, wall coverings)
  • And more!

 

Our team at Bellia is committed to the highest level of customer satisfaction by making the process easy and ensuring that your finished project is flawless.  Our large format color printers allow us to product 600-dpi, photo quality images up to 60” wide and 150 ft long.  Automatic 6 color calibration guarantees high-quality output every time. Check out more info on Posters & Signs here.

 

Graphic Design – Our expert graphic designers are eager and ready to help you create an incredible, eye-catching graphic for your next project. 

 

Call today to speak directly with one of our sales representatives.